About Us

Alpine Tourist Commission

The Alpine Tourist Commission is a marketing organization consisting of the 5 Alpine countries--Austria, France, Germany, Italy and Switzerland. The travel industry is represented by our preferred marketing partners Globus, Picasso Travel, Adventures on Skis and Swiss International Air Lines.

The ATC makes it possible
One of the ATC's hallmarks is co-opetition. In the Alpine Tourist Commission, our partners cooperate for the benefit of the American consumer as well as each ATC country and the Alpine region as a whole. The ATC provides a more effective presence of the Alpine region in the U.S. market possible. Synergies are created which would otherwise be impossible without the excellent cooperation that exists between the five member countries and the preferred marketing partners.

Positioning
The Alps are a nature paradise par excellence. The region has everything the activity-minded visitor could wish for. The Alps are not only the world's greatest winter sports destination, but they have everything the sports-minded visitor could dream of - from hiking across glaciers to swimming in pristine lakes, mountain biking to paragliding, tennis to golf. A great variety of cultural offerings in the urban centers and historic towns make a visit to the Alps even more desirable and rewarding. World famous art collections in museums and galleries, classical or contemporary concerts, as well as operas and ballet performances in legendary theaters are within easy reach and can ideally round off an Alpine vacation.

Visit more than one country in the Alps
Europe has traditionally been a popular U.S. travel destination. In the Alps you will find:

• thousands of lakes and mountains
• fauna and flora in breathtaking environment
• picture-perfect villages, famous resorts and well known cities
• world class cultural events and popular music festivals